In a busy world, point and click shopping from the convenience of home or a smartphone might be convenient, but one company that appears to be proving all that to be wrong is none other than off-brand discounter TJX Companies. Despite the worry among many a retailer that Amazon is going to eat it for lunch, the parent to treasure trove retailers Marshalls, TJ Maxx and HomeGoods isn’t going down without a fight by getting shoppers out of their seats to go into the store and do some actual shopping.

It’s working. On May 22, TJX reported first-quarter results that included an EPS miss and a revenue beat. The company raised its outlook and said part of the negative numbers in the quarter expected and related to an increase in wages. Even so, TJX bought back stock to the tune of $400 million in the quarter.

But with 4,000 stores across nine countries, TJX clearly had its eyes on the ball and reminded its audience that in addition to all that, it had experienced its 15th consecutive quarter of customer traffic increases. TJX plans to expand to 6,100 stores across its four major divisions.

The earnings and plans for expansion are undoubtedly great, but what President and CEO Ernie Hermann broke down for everyone on the call solidifies my conviction that TJX is better prepared to weather the storm. At the moment, TJX is “unAmazonable” because customers have to come into the store if they want the goods. And the goods are always rotating, changing and…