Holland & Barrett launches personalised vitamin subcription service

When ordering the service, Healthbox customers are asked to answer a variety of health questions online on their dietary intake, general lifestyle habits and any ailments they may have so that a personalised box of products can be recommended for them.

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Taking less than ten minutes to complete, the survey will result in customers receiving five personalised supplement recommendations as well as tailored health advice, tips and recipes, and further details as to why the products have been recommended. Customers will then be given the option to…