Sears Holdings is testing a new initiative to reverse its fortunes by putting small, Kmart-branded convenience stores inside Sears locations, according to CNBC. The new layout will let customers purchase items such as groceries, health and beauty products and cleaning supplies while shopping for traditional department store merchandise.
The debut store is a 10,000-square-foot Kmart inside a Sears store in Brooklyn, N.Y. With this move, the retailer seeks to build on the strengths of each brand, making Sears a one-stop shop similar to Target or Walmart. The company believes its loyal base of shoppers will welcome the changes.
“There are common things that everyday customers came into the Sears store looking for and unfortunately we had to turn them away,” said Pearl Thompson, Manager of the new Kmart convenience store told CNBC in an interview. “Our existing customers have been asking for these products, and we are also seeing new customers as part of the [grand opening].”