Kroger Test Of Automated Vehicles Heats Up Grocery Delivery Market

Kroger is testing autonomous grocery delivery through a partnership with Nuro, an unmanned road vehicle startup. The pilot will begin in the fall in an unnamed market, allowing shoppers to place an order through Kroger’s ClickList ordering system or Nuro’s app and have it delivered the same day.

Delivery has become a major battleground for retailers, and technology is critical for meeting the demands of consumers who want it to be both fast and free. This requirement has proven particularly important for supermarkets, where multiple retailers have made significant investments in their delivery…