L’Occitane says it saw revenue grow thanks to the partnership with Qubit
L’Occitane says it saw revenue grow thanks to the partnership with Qubit

Cosmetics retailer L’Occitane is using personalisation technology that combined machine-learning and customer behaviour data to deliver a tailored online experience for visitors.

It says the partnership has already contributed to significant surges in its KPIs. Using Qubit’s Aura, personalisation system and Qubit Pro, AI-powered mobile discovery solution, L’Occitane says it saw revenue surges including revenues per visits (RPV), revenue per customer (RPC) and mobile conversions.

“Our customers now expect the same personalised services they receive in-store online,” says Loanne Le Gac, e-business product coordinator at L’Occitane en Provence.

“Our ecommerce team is committed to ensuring that that’s the case, and on a worldwide scale. Qubit allows us to deliver a personalisation program on multiple domains to ensure a consistent level of quality and service…