The more you put into LinkedIn, the more you’ll get out of it.
How to Increase Your LinkedIn Profile Views
Here are 13 tips to improve your LinkedIn profile.
1. Must Do: Keep Your Profile Basics Updated!
Many people forget to keep their LinkedIn profiles updated. Whether you’re a total newbie, just starting a new job, or starting to explore new opportunities, there’s no excuse to have outdated information on LinkedIn. It will reflect badly on you.
Here are two quick and easy areas you must check are up to date:
- Professional Headline: The job of any headline is toentice people to click.At minimum, you can use your headline to highlight your current position and company (e.g., “Director of Inbound Marketing at ABCXYZ Corporation”), but you can and should go further. Highlight your expertise(e.g., “Content Marketing Strategist and Copywriter”) or awards, orshowcase skills you want to turn up in searches (e.g., “Speaker, Trainer, Author, Consultant, Evangelist”). Tell everyone on LinkedIn who you are, what you do, and why you’re someone they need to connect with.
- Location and Industry: Are your location and industry still accurate? If not, fix them now!
Doing these two simple things will help more people find you and help you find more relevant potential contacts.
2. Only Use Professional Photos
LinkedIn profiles that have a picture are 11 times more likely to be viewed. So if you’re still showing a silhouette, it’s time to make a change and reveal yourself.
However, some friendly advice:
Your LinkedIn photo shouldn’t be from 20 years ago. It shouldn’t look like it belongs on a dating site, stock photo site, or social network (e.g., Facebook or Instagram). And don’t feature your pet or significant other. Just. No.
LinkedIn is for professionals. Be one.
3. Brand Your Profile With a Background Photo
Does your LinkedIn profile look boring and average?
Give your profile page a bit more personality, or branding, with a visually appealing background image.
LinkedIn advises users to use an image (PNG, JPG, or GIF) with a resolution of 1400×425.
4. Write a Ridiculously Good Summary
This is where you really sell yourself to potential connections. Your summary should expand on what appears in your headline, highlighting your specialties, career experience, noteworthy accolades, and thought leadership.
There has been much discussion about whether it’s best to write in first-person versus third-person narrative here. Ultimately, it doesn’t really matter either way?—?just stay consistent with whichever you choose. Don’t go back and forth between first person and third person as it’s confusing and signals a lack…