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Tops Friendly Markets has launched Instacart same-day delivery in nine new upstate New York communities, which the regional grocer called its biggest expansion of the service to date.

Online grocery delivery via Instacart, which Tops began late last year, is now available at stores in Dunkirk, Mayville, Silver Creek, Westfield, Rhinebeck, New Paltz, Greenville, Coxsackie and Tannersville, N.Y. To promote the service, the retailer is offering customers $10 off their first Instacart order of $35 or more through Sept. 1 when they enter the code “TopsSummer” at the TopsMarkets.com/Instacart website.

With the latest rollout, Tops has enabled Instacart delivery at 125 of its 169 supermarkets, or nearly three-quarters of its locations. The grocer’s stores are located in New York, northern Pennsylvania and Vermont.

“This is Tops’ fifth and largest expansion of Instacart services since the beginning of 2018,” Edward Rick, director of consumer marketing and digital at Tops, said in a statement. “We

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