Rolex watches are some of the most sought-after timepieces in the world. Last year, a vintage Rolex Daytona worn by Paul Newman was sold at auction for $17.8 million. Cara Barrett, editor at Hodinkee, fills us in on why Rolex’s are so pricey. Following is a transcript of the video.
Cara Barrett: There is a rumor that in order for a Rolex to actually leave the factory or be a Rolex design it has to be recognizable from 20 feet away.
Hi, I’m Cara Barrett, editor at Hodinkee, the leading online watch publication. Rolex is one of the few brands, if not the only brand that has a very specific aesthetic. They are sporty, they are active, they are tool watches that’s kind of their main DNA.
In the 50s they came out with the Submariner, the Explorer, the Milgauss, the GMT and they were all watches that were designed and made to be used as tools. And so that’s their bread and butter and it still is today. It kind of evolved into a luxury brand later in life which now is what they’re known for. So that’s kind of the interesting thing about them is they initially were tool watches which have now become luxury. Rolex is kind of one of those brands that sits on the lower end of the spectrum as far as luxury watches are concerned.
The Submariner’s $8,000. The entry-level watch at Rolex is $5,000 with the Oyster Perpetual. Their three qualities are self-winding, waterproof and precision. And they really focus on quality. It takes one year to make a Rolex. They go…