Albertsons Opens Online Grocery Platform With 3,800 Organic And Natural Products

Alberstons Cos. has partnered with Instacart to launch O Organics Market, a virtual grocery store. The service will have nearly 3,800 organic, natural and other better-for-you foods, beverages and grocery items available for delivery.

O Organics Market will initially launch in San Francisco and Washington, D.C., with plans to expand to additional cities in the future. Brands carried include Albertsons’ O Organics and Open Nature private labels, as well as national organic and natural products.

Private label brands are an important sales driver for grocery retailers — sales of O Organics alone exceed $1 billion annually. Albertsons is planning to introduce 500 or more new products to the line in 2018, including produce, dairy, meats,…