High streets must become data-driven destinations, says SavetheHighStreet.org
High streets must become data-driven destinations, says SavetheHighStreet.org

Investment and education to create data-driven destination high streets are crucial to the future of shopping in the UK, says SaveourHighStreet.org in its 2018 manifesto. The call comes in the week that figures collected by the BBC suggested that 22,000 retail jobs would disappear from the high street this year alone.

SaveourHighStreet.org brings together local businesses, local government and town centre organisations across the country and says that this is the most transformational period in the history of high streets and that the future will depend on how businesses act now.

“If we can create and safeguard the conditions for success on the high street, a stronger, better connected, digitally enabled future high street will emerge,” it says. “If we work together and with conviction we can live into a world where the high street economy thrives for generations to come.”

It wants to see more local businesses move online…