Customers want new ways of engagement to persuade them out of their homes to shops
Customers want new ways of engagement to persuade them out of their homes to shops

In today’s InternetRetailing newsletter we’re reporting on how retailers are capitalising on their reputation and engagement techniques to drive sale and conversion rates.

We cover on the ONS’s June 2018 Retail Sales report, which suggests that widely-advertised events such as the World Cup along with hot temperature motivate shoppers to get out of their homes and hit high street’s grocery and department stores, yet holding off on spending high-ticket items including electrical and home items due to Brexit-related uncertainty.

Amazon’s Prime Day official sale results marked the biggest-selling event in its history, with a broader effect…