Consumers are carrying less cash than ever before. This poses a challenge for the five million small merchants in the UK that are still unable to accept card payments. They risk losing sales, as cashless consumers often abandon their shopping if the merchant is unable to accept card payments.
This issue has spurred a lot of competition to deliver a new generation of versatile payment technologies. However, with many new solutions coming into the payments market, confusion has crept in regarding terminology and the benefits of different technologies.
PIN On Mobile And PIN On Glass Are Not The Same
A case in point is the conflation of the terms “PIN on Glass” (PoG) and “PIN on Mobile” (PoM). I often see the terms incorrectly treated as synonyms, as if the technologies they describe are essentially the same thing — which they are not.
PoG and PoM are distinct technologies with their own features and benefits. Failure to understand the differences between them could mean merchants may not get the payments solution that is right for their business.
What Exactly Is The Difference Between PoG And PoM?
PoG describes the evolution of POS technology and has been around for a long time — traditional payment terminals that have developed from buttons to a glass-based capture mechanism (i.e. a touch screen). These traditional PIN on Glass solutions are expensive and offer no additional functionality when compared to traditional button-based…