Excitement around the World Cup helped to list online sales in June, says the IMRG
Excitement around the World Cup helped to list online sales in June, says the IMRG

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Hot weather and rising World Cup excitement helped to lift UK online retail sales strongly in June – but seem to have dented store sales at the same time, figures out this week suggest.

Online sales grew by 14.3% during the month, estimated the Office for National Statistics (ONS) in its June 2018 Retail Sales report, while the latest IMRG Capgemini e-Retail Sales Index puts the rise at 16.9%, both compared to the same time last year. Non-food online sales grew by 22.8%

But, suggested the ONS figures, while the warm weather led to higher spending in grocery stores, and online food sales grew by 13.3% to account for 5.6% of all spending in the category, non-food online sales grew more rapidly by 20.8% to account for 14.4% of all non-food sales. Non-food store sales fell by xx% at the same time.

Retail sales across all channels, including the store, grew, according to ONS figures, compared to last year as shoppers spend 5.3% more money to buy 2.9% more goods. But they fell compared to last month, as shoppers spent 0.3% less money to buy 0.5% fewer goods. Some 18% of all retail sales took place online, said the ONS figures, which showed strong online sales growth in department stores (+22.6%; 16.8% of all sales) while textiles, clothing and footwear online sales grew by 16.6% to account for 17.5% of all sales in the category.

ONS senior statistician Rhian Murphy said: “Retail sales grew…