Hot weather and rising World Cup excitement helped to lift UK online retail sales strongly in June, says etail trade association the IMRG.
Ecommerce sales rose by 16.% in June, compared to the same time last year, according to the latest IMRG Capgemini e-Retail Sales Index. Multichannel and online retailers both benefitted from these factors: their sales grew by 14.8% and 18.7% respectively.
Andy Mulcahy, strategy and insight director, IMRG, said: “Sales growth for UK online retail has been consistently strong so far in 2018 – in spite of the fact that there are signs of a slowdown underway. The smartphone has been the main device accounting for that high growth, yet despite sales being up +34% through these devices in June, it was actually the lowest growth rate for smartphones since October 2014.