Nike unveils new local store concept

Situated on Melrose Avenue, the Nike Live store operates as what Nike describes as an experimental digital-meets-physical retail pilot where products and services are tested based on a deep understanding of the store’s neighbourhood.

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Heidi O’Neill, president of Nike Direct, said:”We’re thrilled to be opening up Nike by Melrose and bringing the best of Nike products and offerings selected for this community. As well as being the first Nike Live destination, we will also test services that can then roll out…