TECHNOLOGY

A renewed focused on inventory control enables Omega Sports to uphold its signature customer service, improve email communications, and compete with larger retailers.

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The 14-store retailer is committed to helping customers find — and get fitted with — the right gear, from running shoes to baseball bats. However, a legacy retail management system (RMS) didn’t help store managers understand which items were selling well, which should be discounted for sale, and or what should no longer be stocked.

By transitioning to the Celerant retail management system in September 2016, the retailer gained an integrated point-of-sale (POS) and purchase order system, as well as the ability to monitor inventory and maintain and retrieve data.

“The…