Retailers Leverage Sprout Integration To Optimize Pinterest Campaigns

Sprout Social, a social media analytics, engagement and advocacy solutions provider, has partnered with Pinterest to enable social marketers to streamline and optimize their Pinterest publishing and reporting efforts. With the integration, retailers and brands can use the Sprout platform to manage their Pinterest campaigns, from sourcing content and publishing pins to managing interactions with Pinners and gaining insights from their data.

Additionally, they can:

  • Co-curate and co-create with followers by observing how they leverage Pins in their personal boards;
  • Target specific demographics with unique boards and posts; and
  • Identify top-performing pins and leverage them across other channels.

For example, Huckberry, an online outdoor retailer, leverages Pinterest to reach a demographic (men) that typically isn’t at the forefront of Pinterest engagement with its…