Sainsbury’s extends Patisserie Valerie partnership to 70 stores

By the end of September, an extra 31 Sainsbury’s bakery counters will be offering Patisserie Valerie’s luxury patisserie and cakes. The move will take the total number of stores stocking Patisserie Valerie items to 70.

Sainsbury’s said bakery counter sales in the stores that took part in the initial trial experienced strong incremental sales after stocking the products. The range has performed particularly well during times of seasonal events and for special celebrations. Over the three day Royal Wedding weekend, Sainsbury’s sold almost 800 Patisserie Valerie limited edition lemon and elderflower cupcakes, and sales of Patisserie Valerie products increased by over 40% on Father’s Day compared to a normal Sunday.

The offering also enables customers to create their own cakes by…