The growth of Stories across all of Facebook’s assets has been impressive. As of now, there are 150 million daily users on Facebook and the company is beginning to test advertising on the service. There are also 400 million on Instagram using Stories — where ads are already available — and another 450 million use WhatsApp Status, this app’s version of Stories.
The Growth of Social Media Stories
Stories and Status are so popular because they let you share and communicate visually with your audience. Whether images or videos, you can share content with your group all at once or individually by seamlessly fitting with the browsing experience of the user.
For small businesses this means increasing brand awareness, driving sales, improving engagement and promoting products and services.