Amazon named as UK's most reputable retailer in new study

Amazon was followed by Boots and John Lewis who came a respective second and third in the Reputation Institute’s 2018 UK Retail RepTrak research based on 5,175 individual ratings from the general public.

The study found that Amazon’s reputation has significantly improved since last year with a an 8.3% increase. The public voted Amazon as the top retailer in the categories of products and service, innovation, leadership, and performance.

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Stephen Hahn-Griffiths, chief reputation officer at Reputation Institute, said: “Amazon’s combination of selection, value, personalisation, and no hassle customer service is a winning formula. Amazon has a loyal following with more than…