JD.com's previous retail innovations include a train carrying products from Europe to China
JD.com’s previous retail innovations include a train carrying products from Europe to China

Chinese retailer JD.com is using m-commerce to turn hotel rooms into retail inspiration in what it says is an example of its ’boundaryless retail’ strategy.

The retailer has responded to demand from many of its 300m customers to make retail purchases while travelling for same or next-day delivery. It is now furnishing a range of hotel rooms, from the Sheraton to Wanda and Beijing 5L, with products that guests can use in their room. If they like them, they can then scan a QR code with their smartphone and buy their own for delivery to the hotel or to their own home.

“We are thrilled to be partnering with JD.com to realize this exciting…