Facebook is searching for a CMO as it looks to rebuild its brand reputation following the Cambridge Analytica scandal and mounting questions over its role in areas from the spread of fake news to Russian interference in US elections.
According to a job post on LinkedIn, Facebook wants a CMO to “build, manage and inspire a global marketing organisation focused on its consumer business and overall company reputation”. Those hoping to apply will need at least 15 years experience at a consumer or tech company and understand everything from product and digital marketing to social media, analytics, branding, events and partnerships.
They will also need knowledge on how to “guide a brand’s reputation” and experience in crisis management. The CMO role is seen as a key member of the Facebook management team, but Facebook admits it is “still learning to capitalise on marketing’s impact” in a company that is engineering led.
The CMO role at Facebook has been vacant since Gary Briggs left at the start of 2018….