As the heatwave continues, European retailers are facing high demand for certain items
As the heatwave continues, European retailers are facing high demand for certain items

Peak seasons don’t always have to come during winter – sometimes they can strike right in the middle of summer.

As the Europe-wide heatwave continues, European electronics retailers are facing high demand for certain items from customers desperate to keep cool –and in many cases struggling to meet it.

In Germany, for example, the largest electronics retailer MediaMarktSaturn has come close to running out of electronic fans and air conditioners both online and in stores.

While the company does not disclose specific sales data, the unusually long heatwave is taking its toll and leaving the company “nearly sold out” of devices across all price categories, according to press spokesperson Annabell Feith.

“At the moment we are advising our customers to have…