Moosejaw Opens Its Own Digital Store On Walmart.com

Walmart has opened a flagship e-Commerce site for Moosejaw on walmart.com called the Premium Outdoor Store. The web site will feature the everyday camping supplies already available at Walmart, along with a selection of previously unavailable specialty products from Moosejaw and other brands.

The retailer plans to expand the site’s assortment over time, adding more items from both Moosejaw and other retailers. Moosejaw is working with Store No 8, Walmart’s in-house innovation center,…