The arrival of Starbucks’ Pumpkin Spice Latte is a sure sign of fall.
  • Pumpkin Spice Latte lovers and haters are freaking out about Starbucks’ August 28 launch date.
  • Some people apparently feel that a late August debut is too early for fall drinks and a sure sign of PSL creep.
  • This will be the first year that Starbucks has launched the Pumpkin Spice Latte in August since 2014, when the drink debuted on August 26.

Starbucks’ decision to bring back the Pumpkin Spice Latte in late August — as seen in internal documents obtained by Business Insider— is sparking outrage online.

Many are saying that August 28 is much too soon to consider…