- An article with the headline “How Millennials Killed Mayonnaise” sparked outcry on social media this weekend.
- Some celebrated the death of the condiment, while others questioned whether millennials had actually murdered mayo.
- In fact, mayonnaise sales have plummeted in recent years, leaving mayo makers scrambling for a way to boost business.
Are millennials killing mayonnaise? And, if so, should the generation be celebrated or demonized?
An article in Philadelphia magazine sparked these questions — and more — when it went viral over the weekend. The headline: “How Millennials Killed Mayonnaise.”
As in many cases in which millennials are charged with murder via headline, the piece inspired outcry on social media.
Many celebrated millennials’ triumph over the condiment.
The piece, written by Sandy Hingston, contains a lot of material to digest. It relies heavily on familial anecdotes, such as no one eating Hingston’s mother’s potato salad and her women-and-gender-majoring daughter’s hatred of mayonnaise. There is even an interlude about 23andme and how certain foods are treated as more exotic than others.
Here at Business Insider, we are concerned with one issue and one issue only: Did millennials actually kill mayonnaise?
In addition to her own family’s shift away from mayo, Hingston mostly relies on headlines as evidence. And, there are some powerful ones: “24 Reasons Mayonnaise Is the Devil’s Condiment,” “Mayonnaise is…