Pret A Manger has hired Just Eat’s former marketing boss Barnaby Dawe as its first chief customer officer as it looks for someone to lead its digital transformation.
Dawe will join Pret in the newly created role from 1 October. He will oversee all global marketing and communications activity, and lead its growing ecommerce business.
Clive Schlee, CEO of Pret, says: “I am delighted Barnaby is joining the senior team at Pret. He has the sensitivity and the experience to maintain continuity in Pret’s tone of voice whilst at the same time leading the company’s digital transformation. We look forward to working with him very much.”
Dawe adds: “As a loyal customer, I’ve long admired Pret for their coherent brand strategy and their outstanding customer service. I’m honoured to join the team and be a part of the next phase of their journey.”