Walmart (wmt, -0.62%)is borrowing a page from Target’s (tgt, -1.43%)playbook to rev up its apparel sales.

The retailer said in a blog post on Wednesday that it has lined up television star Ellen DeGeneres to launch a collection of casual clothes in September in a bid to spruce up its clothing selection. Walmart, the world’s largest retailer, is primarily known for basic clothing presented in a no-frills way, rather than celebrity collaborations of the kind that has made Target a major apparel destination.

The DeGeneres tie-up, called EV1 and consisting of some 60 items costing $30 or less to start, comes amid a number of moves by Walmart to be a bigger player in the world of fashion. Walmart recently added an e-commerce page to its web site for HBC’s