- The sole remaining Blockbuster in America now has a beer produced in its honor.
- Last week, the Blockbuster in Bend, Oregon, in collaboration with craft brewer 10 Barrel Brewing Co. debuted a beer called “The Last Blockbuster.”
- A taste test of the beer reveals it to be a dark, complex brew that tastes as though the drinker has sucked it down through a Twizzler straw.
The official beer of the last Blockbuster in America is making its debut.
The Blockbuster store in Bend, Oregon, collaborated with craft brewer 10 Barrel Brewing Co. to create a beer called “The Last Blockbuster.” The beer debuted last week at a block party in Bend, Oregon.
The Bend Blockbuster became the last location of the video-rental store left in the country earlier this year when the two remaining Blockbuster locations in Alaska finally shut down. Travelers have begun making their way to Bend, a city in central Oregon with roughly 100,000 residents, in a nostalgic pilgrimage to the video-rental chain.
Now, these Blockbuster lovers will have a beer to sip as they reminisce about video rentals past.
While the Last Blockbuster beer is only available at the six 10 Barrel pub locations, including the two in Bend, for a limited time, Business Insider managed to get a hold of two bottles of the brew. Here’s what it is like to taste test the beer that pays tribute to the last Blockbuster left standing.