snow beer
Budweiser and Snow beer.
AP Photo/Mark Schiefelbein
  • The most popular beer in the world is Snow, a Chinese beer brand.
  • An estimated 101 million hectoliters of Snow were sold worldwide in 2017. For comparison, just 49.2 million hectoliters of Budweiser — the No. 2 brand in the world — were sold globally in the same period.
  • While Snow is wildly popular, it isn’t very well-respected, with one RateBeer reviewer calling it “the worst beer I’ve ever tasted and that’s saying something.”
  • Heineken is planning to acquire a 40% stake in Snow’s parent company as China becomes an increasingly important market for beer companies.

Most Americans have never heard of, much less tasted, the most popular beer in the world. But, that doesn’t mean beer giants aren’t eager to cash in.

Early in August, Heineken announced plans to take a 40% stake in CRH Beer Limited (CBL), the largest beer producer in China. The most popular beer in China — and the world —…