The Vitamin Shoppe Enhances Online Search For Better Site And Store CX

The Vitamin Shoppe has partnered with GroupBy, a relevancy-focused e-Commerce solution provider, to enhance its product data and search options at vitaminshoppe.com. In addition to making site searches more accurate, the improvements also will provide benefits for shoppers looking to make a purchase at a physical location.

“The biggest advantage our web site offers is that we are open 24/7, enabling customers to research products and read our expert health and wellness content when a store Health Enthusiast [associate] isn’t available,” said Sam Norpel, General Manager, Digital Commerce at The Vitamin Shoppe in an interview with Retail TouchPoints. “Due to the rise of mobile, we see a significant amount of traffic for customers that…