What’s New in Your Ecwid Store: Summer ‘18

Curious about how the latest Ecwid features can polish your brand and boost your sales? You’re in the right place.

This summer, we’ve launched many new features and updates to Ecwid E-commerce. Scroll down to take a tour through all the important Ecwid changes in one place.

What’s inside:

  1. Make Changes to Your E-commerce Website Easily in the New Editor

Sell in Your Instagram Feed With Shoppable Posts

Shopping on Instagram has arrived to Ecwid! Now you, too, can let your followers buy your products just with a single tap.

Tag your products in your posts (and Stories soon!) just like you tag friends. By clicking this shoppable tag, your followers will go to a product page and purchase it — all within the Instagram app.

Instagram store

Considering that 80% of Instagram’s 1 billion users follow a business on Instagram, selling on Instagram gets your business in front of a very big and engaged audience of potential customers.

Ecwid makes it much easier to get started. Get your Instagram store up in two steps:

  1. Export your Ecwid products from your Facebook Product Catalog with a single click, and
  2. connect your Instagram business page to your Facebook page.

That’s it!

Instagram will take some time to review and approve your page for selling, but this online store is one of the best ways to get your products to market fast.

For more details, please read our blog post where we outlined the whole process for you to get approved faster. Note that selling on Instagram is available to Ecwid merchants on paid plans who have exported their products to Facebook and are located in one of the supported countries.

Run Google Shopping Search Ads With No Effort

Now you can automatically advertise your products on top of Google search results page to people who are searching for your products — all from your Ecwid Control Panel.

We integrated Ecwid with Google so that the sometimes complex search advertising process is available to people without special marketing skills. Without this connection, setting up Google Shopping ads would take 15-20 major steps, as well as days of work. Setting up a Google Merchant Account, AdWords account, verifying your store, and more requires following along many steps and then testing to ensure they have been integrated correctly.

Ecwid simplifies the process by tenfold. All you need to do is:

  1. pick product categories you want to advertise,
  2. determine how much money you want to spend, and
  3. launch the campaign!
Automated Google Shopping

What’s more, you won’t have to worry about your budget. The AI-based algorithm will carefully bid for you, pausing less effective campaigns and investing into successful ones. It’s just like having your own marketing guy running ads for you. Just set it and forget it!

Automated Google Shopping Ads are available for Ecwid merchants on the Venture plan and higher (additionally, you’ll need to pay Google for ads through your ad budget). Launch your automated advertising in your Ecwid Control Panel → All Sales Channels → Google Shopping.

To explain every aspect of Google Shopping, we recorded a podcast with Ricardo Lasa from SiteWit, a company that helped us to build this awesome integration. Tune in!

Make Changes to Your E-commerce Website Easily in the New Editor

Need a website to sell on? With Ecwid E-commerce, you can create and edit a one-page e-commerce website to introduce your business on the internet. Our new website editor has live-preview which is convenient to use on any device, so you can make changes to your website on the go.

Starter Site

You can add or update these sections to your Ecwid website in the new editor:

  • Title, logo, and hero image
  • Contact details
  • Business hours
  • Your brand’s story
  • Testimonials
  • Links to social pages.

There’s no need anymore to go to the Control Panel to change store name or subdomain. You can make important changes from mobile too.

Simply go to Ecwid Control Panel → Sales Channels → Starter Site and build your one-page e-commerce website for free.

That’s not the only way to manage your business on-the-go with Ecwid, though! By downloading Ecwid mobile app, you can do more than edit your website. Your Ecwid mobile app puts your Control Panel in your pocket, allowing you to manage your storefront, set up payment options and shipping methods, add products, and process your orders.

We’re constantly updating the Ecwid E-commerce website with new functionalities. This summer, Ecwid websites also got additional protection from DDoS attacks and traffic spikes, as well as better SEO.

Ecwid can work on any website, whether it’s created with Wix, WordPress, Joomla, Squarespace, or developed from scratch. Or, you can sell without a website at all!

Convert More Shoppers With a Streamlined Cart Page

The new cart page in Ecwid is designed to speed up the checkout and increase your sales organically. It’s already enabled for all new Ecwid stores. If you can’t see the new cart page, please enable it in the “What’s New” section:

Enabling features

The new cart page features ensure:

  • Better abandoned cart recovery: collect emails at the first checkout step, and use recovery email to remind customers of abandoned carts and capture more sales (at least 15% end up finishing the sale!)
  • Modern design to match the rest of the new storefront and remain consistent with your brand.
  • Mobile optimization that makes the checkout process comfortable on any device.
  • Customization with CSS: if you need to hide, add, or change elements on the cart page, you can go far by creating a custom CSS theme.
New cart page in Ecwid

We’re currently revamping the checkout steps, too. Be among the first to get the new, optimized checkout flow in your store — take part in the beta testing!

You’ll also notice a new design of legal pages (e.g. “Terms & Conditions” page). They are more beautiful and give the new Ecwid storefront a nice finished look.

Add a Floating Shopping Bag Icon: Available for All Stores

We enabled the floating shopping bag icon for all Ecwid stores, including Ecwid Starter Site, the Ecwid’s app for Wix, and Ecwid e-commerce plugin for WordPress (make sure to update to the latest version).

Here’s how to get the floating shopping bag icon:

  • For Ecwid Starter Site, it’s enabled by default.
  • For WordPress, go to your WordPress Dashboard → Appearance → Customize. Then click “Ecwid” in the sidebar menu → Shopping Cart Widget → Select where you want to display the icon.