Alibaba Aims To Top $25 Billion In Singles Day Sales On 11.11.18

Alibaba will continue scaling up Singles Day, the retail giant’s Nov. 11 shopping holiday, for 2018. The event will become multi-country and multi-platform, and feature new promotions such as a shoppable fashion show.

Singles Day will feature 180,000 brands across the Alibaba marketplace Tmall, including both Chinese and global companies. Smaller brick-and-mortar stores also will participate, with 200,000 merchants in China offering online sales promotions.

Lazada, which operates across Southeast Asia, will host its own sales for the first time. The e-Commerce retailer…