Beating off the competition: Anne Summers hopes that PWA will see sales rise
Beating off the competition: Anne Summers hopes that PWA will see sales rise

British multinational retailer Ann Summers is the latest retailer to opt for a Progressive Web Apps (PWA) app to cater to its growing mobile customer base – which represents nearly 72% of its online traffic.

The purveyor of specializing adult toys and lingerie has more than 110 high street stores, distributes to its network of Party Ambassadors, operates a UK based web channel that serves both UK and International customers, and has wholesale partnerships with ASOS, House of Fraser and Shop Direct.

It joins brands such as Debenhams and Hobbycraft in upgrading their mobile sites to a PWA to deliver fast, friction-free shopping experiences on the web and drive more revenue via mobile channels.

PWAs combine speed and other high-converting features of a native…