Built for speed: AMP and PWAs could well replace Apps as they are quicker to use and build
Built for speed: AMP and PWAs could well replace Apps as they are quicker to use and build

More than 80% of IT, R&D and marketing professionals across the UK, US and Australia think that apps could be over – believing that all forward-thinking organisations will be implementing AMP (Accelerated Mobile Pages) and PWA (Progressive Web Apps) within the next year.

The study by Vanson Bourne and WP Engine also finds that four in five (81%) think that development costs of a native mobile application are higher than for a PWA, while AMP was among the least expensive solutions to implement ($189,991 on average), requiring the shortest time and the fewest developers. Further, the development and maintenance for iOS and Android apps averages more than $1 million for respondents for two years. So, many are turning to AMP and PWA mobile solutions, which cost less than half over the same time period.

AMP, meanwhile, allows organisations to create websites in a straightforward way with an open-source…