As Amazon Grows ‘Go’ Stores, Here’s Who Could Benefit

How far Amazon (AMZN) wants to go with Go remains to be seen. The company didn’t comment for a September Bloomberg story saying that it might be eyeing up to 3,000 of the stores by 2010—more than six times the current number of Whole Foods grocery stores—or respond to an email seeking comment from Barron’s.

But a bricks-and-mortar retail profile is clearly important to Amazon, which is supplementing its acquisition of the Whole Foods chain (and the addition of smaller Whole Foods “365” stores) with Go and a “4-star” store focused on popular items.

Those outlets offer the company revenue, but also locations for order pickup, product promotion, and Prime…