Avenue Stores, which operates the Avenue, Loralette and Cloudwalkersbrands of women’s fashion apparel, has partnered with PredictSpring, a mobile commerce platform, to develop and launch its new mobile app.

PredictSpring integrated with Salesforce Commerce Cloud to deliver a market-ready app in four weeks. The next generation app offers Avenue Stores’ mobile customers, who are a growing segment of the company’s online business, an elevated mobile shopping experience. The new app also incorporates a private label credit card to simplify purchase and payment as well as the convenience of purchasing online and picking up in store.

“We are proud of the enhanced mobile experience our new…