Bebe Stores Unveils Role In Brookstone Acquisition

Although Brookstone initially announced that it had been purchased by Bluestar Alliance and Apex Digital in October after filing for Chapter 11 bankruptcy protection in August, another unlikely party has unveiled its role in the deal. Women’s apparel retailer bebe stores partnered with Bluestar and Apex to acquire the Brookstone brand and related assets.

On the surface, bebe and Brookstone don’t seem like companies that complement each other’s businesses. While bebe is known for selling dresses, jumpsuits and tops, Brookstone is a…