Express Joins Growing List Of Apparel Brands Offering Subscription Services

Express is launching Express Style Trial, a new service that allows shoppers to rent three items whenever they choose for $69.95 a month.Once a user is ready to return the clothing, they can ship the items back and rent three more with unlimited exchanges, similar to the business model of RTR Unlimited from Rent the Runway.

The Express clothing brand is the third major retailer in less than a year to add a subscription rental service, following rivals Ann Taylor and New York & Company.

All three retailers use CaaStle (Clothing as a Service) technology and logistics platform to drive the subscription programs. Rental programs powered by CaaStle have added approximately 50% new customers for Ann Taylor and…