After testing ads on Facebook Stories in May of this year, the company just announced the feature is now available to all advertisers around the world — and that includes small businesses.
Facebook Stories and Messenger Stories have grown to 300 million daily users each. The availability of the two platforms for advertising means new ad placement options for businesses looking to reach this audience.
For small businesses who use Facebook, the new ad units will deliver a full screen, immersive environment ad targeting and analytics capabilities. You will also be able to take your stories ad campaigns to Messenger in the near future.
The Reach of Stories
An Ipsos survey carried out for Facebook IQ revealed 68% of people indicated they use Stories on at least three apps on a regular basis. Another 63% said they plan on using stories even more in the future.
Stories are also…