• Putting your vodka in the freezer is a big mistake, according to the creator of Grey Goose, Francois Thibault.
  • Thibault stipulated that keeping cheap vodka in the freezer would hide any “aggressive, burning notes.”
  • However, with a premium vodka, keeping it at a low temperature will block the more sophisticated aromas and flavours.
  • He recommended storing Grey Goose at 0-4 degrees Celsius (32-39 degrees Fahrenheit).
  • Thibault added that even good vodkas kept at room temperature might be a little too aggressive, though.

It turns out storing your vodka in the freezer might not be such a great idea after all — depending on how good your tipple is.

Business Insider recently spoke to Grey Goose vodka creator, Francois Thibault, who shared some spirits wisdom.

Thibault told us that one of the biggest mistakes people make is putting their vodka in the freezer.

It may seem like an appealing idea to keep your vodka ice cold as,…