rue21 is investing heavily in its analytics prowess.

rue21 is investing heavily in its analytics prowess, rolling out three new cloud-based solutions as it expands its mission of becoming a customer-centric business.

The retailer has selected Manthan, a leading provider of cloud analytics and artificial intelligence solutions, to help advance its analytic capabilities. The retailer will be rolling out Manthan’s Customer Data Platform, Customer Analytics and Enterprise Retail Analytics solutions to inform the business and better connect with consumers.

“The investment in Manthan’s analytics is another important move towards becoming a high-performance business,” said Mark Chrystal, chief analytics officer, rue21. “We…