Walgreens is partnering with subscription beauty retailer Birchbox to build a Birchbox retail experience in select Walgreens stores, including a curated Birchbox shop on Walgreens’ digital properties.
Walgreens will also acquire a minority equity interest in Birchbox, the company said. The initial pilot will include 11 Walgreens locations in major U.S. cities from December through early 2019.
“This is an exciting time for beauty at Walgreens,” said Richard Ashworth, President of Operations for Walgreens in a press release. “Our customers want to shop the most sought-after brands in a welcoming and accessible environment and the addition of Birchbox to our growing beauty offering is a big step in delivering on our promise to differentiate and elevate the beauty experience at Walgreens.”
The Birchbox experience at Walgreens stores will include a dedicated branded space and a curated product assortment featuring skin care, hair and makeup products from more than 40 manufacturers. Birchbox will also…