Walmart Buys Bare Necessities In Latest Digital Acquisition

Just a few weeksafter Walmart acquired Eloquii, a plus-sized fashion retailer, the retail giant has reeled in its next digitally native brand. Walmart acquired Bare Necessities, an e-Commerce intimates and sleepwear retailer, for an undisclosed sum.

Walmart has prioritized fashion as a core element of its e-Commerce experience, ever since overhauling Walmart.com in May and introducing the Lord & Taylor flagship e-Commerce site. These changes, as well as the company’s continued spree of acquisitions, starting with Jet.com in 2016, are designed to give Walmart access to younger Millennial customers who do not normally shop on its web site. The company also partnered with comedian and talk show host Ellen DeGeneres to launch a women’s fashion line in August.

“As we began conversations with [the Walmart] team, we realized how much we had in common around customer commitment, and that we could do even more if we combine our expertise in intimates with Walmart’s deep resources, scale and relationships,” Brooke Glassberg, Editor-in-Chief of the Bare Necessities blog Bare It All, wrote in a blog post announcing…