Walmart Inc. (wmt, +0.71%) is expanding its footprint in the fashion world with the acquisition of Eloquii, a 4-year-old e-commerce company that makes and sells its own line of women’s apparel size 14 and up, mostly online.

The acquisition follows that of Bonobos for $310 million last year, as well as those of Moosejaw and Modcloth among others in the past year and a half as Walmart looks to distinguish its e-commerce from Amazon.com’s (amzn, -1.51%). Walmart declined to disclose the size of the Eloquii acquisition, but Recode reported the figure as $100 million, or two and half times annual revenue.

The idea is to have a roster of hip digital native…