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Although retailers are slating some outstanding deals for Black Friday, the shine of the once-feverish shopping day has diminished, as product discounts have started to appear earlier and earlier in the holiday season.
Discounts formerly found exclusively on Black Friday — and on its online equivalent, Cyber Monday — gradually have migrated to earlier in the fall.
“It’s more like Black and Cyber November,” said Rob Enderle, principal analyst at the Enderle Group, an advisory services firm in Bend, Oregon.
“The trend now is to capture as much money as possible before Amazon gobbles it all up,” he told the E-Commerce Times.
Black Friday starts as early as October for some retailers, noted Natalie Malaszenko, senior vice president for digital business at Office Depot, which has its headquarters in Boca Raton, Florida.
“At the end of October, a lot of retailers will go out and talk about their differentiator — free shipping, the ability to pick up in stores in one hour, or price-matching,” she told the E-Commerce Times.
“Then in November — literally as Halloween ends — you start seeing early Black Friday or Black Friday sneak peeks,” Malaszenko said.
“Most retailers put out their Black Friday inserts out early to help shoppers determine where to go,” she added. “The whole month of November becomes some form of Black Friday pricing.”
Big Inserts, Big Deals
Some of the biggest Black Friday inserts have been released by Best Buy (52 pages), Walmart (32 pages) and Target (47 pages).
Retailers are betting 4K TVs will be a hit this holiday season, and Best Buy features them prominently in its flyer. It’s offering a 43-inch Toshiba Smart 4K set for US$129.99. It’s also selling a 65-inch Samsung 4K unit for $599.99. Meanwhile, Walmart is advertising a 65-inch 4K Roku TV for $398.
Gaming consoles are another popular item during the holidays. Target is offering a Black Friday deal on the popular Xbox One S 1TB Minecraft Bundle. The bundle is $199, and Target will throw in a $20 gift card. That’s a good deal, but not as good as Kohl’s, which meets Target’s price and throws in a $60 gift card.
Smartphone deals have become a staple of Black Friday, and this year is no exception. Target is bundling gift cards with the iPhone models it’s selling. It includes a $250 card with the purchase of an iPhone XS…