Bloom & Wild is now offering same-day delivery within a two-hour window to customers in the London area.

The flower delivery business aims to make ordering designer flowers as simple as sending a text message, and set out, back in 2013, to use technology to build a new kind of service in the sector.

As customers demanded more immediate delivery, the Vauxhall-based business needed to enable same-day delivery. It chose On the dot after a tender process, and is now using its service, integrated into its website, to offer deliveries within a specified same-day window across London five days a week between 9am and 6pm.

“Online shoppers today expect their orders to be delivered quickly and with exceptional service,” said Josh Roberts, head of expansion at…