This is an excerpt from Business Insider Intelligence’s E-Commerce coverage. Click here to learn how to access the full post.
Amazon is online shoppers’ top choice from Black Friday to Cyber Monday, putting it in prime position to win the biggest share of the $23.4 billion in US e-commerce sales projected for Thanksgiving weekend.
In an informal survey of Business Insider readers, Business Insider Intelligence found that 58% of respondents said the majority of products they buy online from Black Friday through Cyber Monday will be through Amazon, dwarfing Best Buy’s second place share of 10%.
The data isn’t representative of the general population, as Business Insider readers tend to be younger, male, and tech savvy, though it provides strong evidence that Amazon is in a great position to win sales from a key group of online shoppers and further its dominance…