Consumers are feeling generous this holiday season, but they still want the biggest bang for their buck.
This was according to “The Conference Board Holiday Spending Survey, October 2018,” which revealed that holiday shoppers plan to spend about $627 on gifts this season. This is well above last year’s estimated $560.
However, these shoppers will also be doing some bargain hunting. Not only will they be looking for sales, more than a third of shoppers said they expect – at a minimum – to purchase half their gifts at a discount.
By seeking out better deals, customers may be willing to open their wallets more often this holiday…