A number of major brands including BT, Lloyds and Virgin Media are backing a push by Channel 4 to recognise the impact people with disabilities have on the workplace and their economic contribution.

Employees from companies including HSBC UK, Lloyd’s of London, Lloyds Banking Group, Nationwide, Reed Smith, Scope, Virgin Media and BT will appear in a film to be broadcast on Channel 4 this weekend that aims to offer an insight into the worries disabled people in the workplace might face.

The film, created by 4Sales’ creative arm PL4Y, shows employees from the eight brands detailing concerns, including that there might be an extra cost or that it might take them longer to complete a task. It also features The Last Leg presenter Adam Hills, who encourages businesses to help disabled people find careers where they can thrive.